📑Accord-cadre mono attributaire sous la forme d'un marche a bons de commande portant sur des prestations de conseils et d'achats media France et monde.
Procurement process summary
This process is to purchase Accord-cadre mono attributaire sous la forme d'un marche a bons de commande portant sur des prestations de conseils et d'achats media France et monde.
This contract was awarded by 🇫🇷 GIE Atout France, agence française de développement touristique for an amount of EUR 21,000,000 to 1 supplier. It was published on 2017-08-25 through open
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
Buying entity🇫🇷 GIE Atout France, agence française de développement touristique Buying unitnot reported Publication date2017-08-25 Contest statusnot reported DescriptionChoix d'un prestataire pour assurer l'ensemble des achats publicitaires France et monde de Atout France, de ses bureaux ainsi que de ses partenaires. En fonction des caracteristiques propres a certains marches, des conditions particulieres pourront etre mises en place dans certains cas, notamment la possibilite de solliciter une agence locale. Repartition en deux lots distincts: Lot 1: Campagnes 100 % digitales (tous leviers confondus: social media, native ads, achat de mots cles...). Lot 2: Campagne pluri-media: campagnes avec une approche plurimedia ou la presse, la TV, la radio, le digital, le cinema, l'evenementiel ou l'affichage, peuvent etre actives simultanement ou de facon concomitante, avec des objectifs fixes a chaque type de prise de parole.Awards
This award was granted to Havas Media by GIE Atout France, agence française de développement touristique for an amount of EUR 21,000,000. The procurement process was conducted through open for the category of services. The award was granted on 2017-10-30. This is award number 1.
| Supplier | Amount | Award date | Award number |
|---|---|---|---|
| 🇫🇷 Havas Media | EUR 21,000,000 | 2017-10-30 | 1 |
Market context and opportunities
The execution of this contract allows the entity GIE Atout France, agence française de développement touristique to fulfill its public service objectives efficiently.
The open purchase modality ensures that the process is transparent and compliant with regulations.
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
This transparency in public procurement promotes fair competition, prevents corruption, and ensures that public resources are used efficiently for the benefit of citizens.
Additional data
Contract NumberFR_ocds-70d2nz-31b51164-78c4-4b9c-ba4b-3cdf1aa87961-award-1Publication date2017-08-25Contract datenot reportedAward date2017-10-30CategoriesservicesPurchase modalityopenMethod detailspt_openStatusnot reportedData sources
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