📑DAC DETI NITB -- Appointment of an Advertising Agency.
Procurement process summary
This process is to purchase DAC DETI NITB -- Appointment of an Advertising Agency.
This contract was awarded by 🇬🇧 Northern Ireland Tourist Board for an amount of GBP 400,000 to 1 supplier. It was published on 2015-12-15 through direct
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
Buying entity🇬🇧 Northern Ireland Tourist Board Buying unitnot reported Publication date2015-12-15 Contest statusnot reported DescriptionNorthern Ireland Tourist Board (NITB) procured an Advertising agency via CPD in August 2011 from A V Browne for a maximum period of 4 years. The contract has been extended beyond the original contract for a 2 month period through CPD until 30.9.2015. The basis for the extension was to allow NITB to undertake a wider procurement exercise to source a new Advertising agency. This wider procurement exercise is still ongoing and NITB is therefore seeking to award a contract for a 4 month period from 8.12.2015 until 31.3.2016 to enable the creative development, production and media planning, buying and distribution of the following campaigns to take place. 1. TNI's Spring Campaign -- a fully integrated campaign to attract visitors from the ROI to NI including media likely to include TV, outdoor, radio and press and online advertising and promotion; 2. TNI's 'Always On' social media promoted posts, email marketing and pay-per-click expenditure; 3. TNI's gateway advertising at NI airports; 4. Sports Personality of the Year -- promotion through web and social media.Awards
This award was granted to A.V. Browne advertising Ltd by Northern Ireland Tourist Board for an amount of GBP 400,000. The procurement process was conducted through direct for the category of services. The award was granted on 2015-12-09. This is award number 1.
| Supplier | Amount | Award date | Award number |
|---|---|---|---|
| 🇬🇧 A.V. Browne advertising Ltd | GBP 400,000 | 2015-12-09 | 1 |
Market context and opportunities
The execution of this contract allows the entity Northern Ireland Tourist Board to fulfill its public service objectives efficiently.
The direct purchase modality ensures that the process is transparent and compliant with regulations.
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
This transparency in public procurement promotes fair competition, prevents corruption, and ensures that public resources are used efficiently for the benefit of citizens.
Additional data
Contract NumberUK_ocds-70d2nz-3fd8e6c2-9f62-4b6e-b794-f2877bfc60b0-award-1Publication date2015-12-15Contract datenot reportedAward date2015-12-09CategoriesservicesPurchase modalitydirectMethod detailsf03_award_without_prior_publicationStatusnot reportedData sources
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