📑PS005A Strategic Planning Media Buying
Procurement process summary
This process is to purchase PS005A Strategic Planning Media Buying.
This contract was awarded by 🇬🇧 Birmingham City University for an amount of GBP 4,000,000 to 1 supplier. It was published on 2021-08-20 through open
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
Buying entity🇬🇧 Birmingham City University Buying unitnot reported Publication date2021-08-20 Contest statusnot reported DescriptionBirmingham City University is looking for a full service strategic planningand media buying agency. Working with the university to plan, manage andreport on all strategic marketing campaigns across a range of channels andplatforms such as TV, VoD, cinema, radio, online (including SEM,programmatic, DAX, GDN, Native), social media (including Facebook,Instagram, Twitter, Snapchat) and Education Channels (including UCAS,WhatUni, The Student Room, IDP Connect). Please note that the Universityhas an outdoor media supplier therefore, outdoor media buying isexcluded from this opportunity. This contract will be for a period of 3years with an option to extend for a further period of 2 years for the totalof a 5-year contract term. Please note, this tender opportunity is the nextstage of the process following the issue of the early engagement PINnotice, issued on 2 February 2020 to understand the market and thecapacity within that to start early engagement with suppliers.Awards
This award was granted to Agden Limited by Birmingham City University for an amount of GBP 4,000,000. The procurement process was conducted through open for the category of services. The award was granted on 2020-06-30. This is award number 1.
| Supplier | Amount | Award date | Award number |
|---|---|---|---|
| 🇬🇧 Agden Limited | GBP 4,000,000 | 2020-06-30 | 1 |
Market context and opportunities
The execution of this contract allows the entity Birmingham City University to fulfill its public service objectives efficiently.
The open purchase modality ensures that the process is transparent and compliant with regulations.
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
This transparency in public procurement promotes fair competition, prevents corruption, and ensures that public resources are used efficiently for the benefit of citizens.
Additional data
Contract NumberUK_ocds-70d2nz-85b358e1-b1b9-432f-8f58-3cbbe67daaf7-award-1Publication date2021-08-20Contract datenot reportedAward date2020-06-30CategoriesservicesPurchase modalityopenMethod detailspt_openStatusnot reportedData sources
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