📑PURCH1056 Media Buying.
Resumen del proceso de compra
Este proceso es para comprar PURCH1056 Media Buying.
Este contrato fue adjudicado por 🇬🇧 University of Glasgow por un monto de GBP 2,000,000 a 1 proveedor. Fue publicado el 2014-05-03 mediante selective
La transparencia en este proceso se refleja en la publicación detallada de todos los aspectos del contrato y sus resultados.
Entidad compradora🇬🇧 University of Glasgow Unidad compradorano reportado Fecha de publicación2014-05-03 Estatus del concursono reportado DescripciónPURCH1056 Media Buying.The University of Glasgow is seeking specialist partners to help with the execution of student recruitment activity in both domestic and international markets. This activity will be conducted both at full University level (working with the Recruitment Marketing team in the Recruitment and International Office) and with the four Colleges (working with specific recruitment personnel).We wish to source a partner with whom we can build strong and sustainable campaigns providing a good return on investment.The University currently has:over 23,000 students;approximately 5,600 are international students.The University is:a member of the prestigious Russell Group of research intensive universities;ranked 51st in the world (QS World University Rankings 2013).Overall marketing objectives & activityOur main objectives are:to raise the profile of the University in the UK and worldwide with a focus on selected international markets;to increase the number of applications to PGT, PGR and UG programmes;to improve the quality of these applications;to improve conversion rates;to diversify our markets to avoid reliance on certain countries;to ensure value for money with a measureable ROI.Scope of workThe appointed Agencies must have experience and proven results in:Digital Media Planning;Offline Media Planning;Digital Media Buying;Offline Media Buying;Creative Input/Delivery;Tracking/Analytical Evaluation/ROI;Education marketing: UK and International.The Agency must have:Understanding of all media available and the knowledge of appropriate marketing practice in differing countries;Experience in media negotiation to achieve best value for the University;Evidence of inspirational, creative and proactive approach to their work;Expertise in international marketing and digital media.Prequalification Questionnaire documents available from Public Contracts Scotland.Prequalification Questionnaire documents returns should be submitted via Public Contracts, no paper copies will be accepted. Should paper tenders be submitted, they will be rejected. Further to this any questions or communications regarding individual tender exercises must be sent via the Public Contracts Scotland Portal. Tender queries received through any other channel will not be answered. Should users of Public Contracts Scotland have any problems with the web site they should contact website Support Desk, contact details can be found by following the 'Contact Us' option on the left hand menu at http://www.publiccontractsscotland.gov.uk/default.aspxNOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=302914.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at http://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.Adjudicaciones
Esta adjudicación fue otorgada a Academium (Entesis Ltd) por University of Glasgow por un monto de GBP 2,000,000. El proceso de contratación se realizó mediante selective para la categoría de services. Esta es la adjudicación número 1.
| Proveedor | Monto | Número de adjudicación |
|---|---|---|
| 🇬🇧 Academium (Entesis Ltd) | GBP 2,000,000 | 1 |
Contexto del mercado y oportunidades
La ejecución de este contrato permite a la entidad University of Glasgow cumplir con sus objetivos de servicio público de manera eficiente.
La modalidad de compra selective asegura que el proceso sea transparente y conforme a la normativa.
La transparencia en este proceso se refleja en la publicación detallada de todos los aspectos del contrato y sus resultados.
Esta transparencia en la contratación pública promueve la competencia justa, previene la corrupción y asegura que los recursos públicos se utilicen eficientemente para el beneficio de la ciudadanía.
Datos adicionales
Código de contratoUK_ocds-70d2nz-b9fe0d63-3a3e-4b58-88c0-9f18afc77604-award-1Fecha de publicación2014-05-03Fecha del contratono reportadoFecha de adjudicaciónno reportadoCategoríasservicesModalidad de compraselectiveDetalles del métodopt_restrictedEstadono reportadoFuentes de datos
Sociedad.info publica datos de fuentes oficiales, en cumplimiento de leyes de acceso a la información pública. El acceso público a estos datos es un derecho ciudadano que ayuda al control del gobierno. Estos datos, incluyendo nombres e identificadores, ya son públicos en la fuente oficial. Lea nuestra política de privacidad.
