📑Advertising Media Planning and Buying incl Digital Marketing Services Framework Agreement.
Procurement process summary
This process is to purchase Advertising Media Planning and Buying incl Digital Marketing Services Framework Agreement.
This contract was awarded by 🇬🇧 The British Library for an amount of GBP 24,000,000 to 1 supplier. It was published on 2014-03-15 through selective
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
Buying entity🇬🇧 The British Library Buying unitnot reported Publication date2014-03-15 Contest statusnot reported DescriptionFramework Agreements for Advertising Media Planning and Buying including Digital Marketing Services. The British Library is leading a collaborative procurement with The Museum of London and Department of Culture Media and Sports Arms Length Bodies in the Galleries, Libraries and Museums sector including The British Museum, Tate Britain, Tate Modern, Victoria and Albert Museum, Natural History Museum, The Science Museum Group, Imperial War Museums, National Gallery and National Portrait Museum. The framework will be in two separate lots. Bidders can apply for either Lot one for the provision of Advertising Media Planning and Buying including Digital Marketing Services or Lot two for the provision of Digital Marketing Services only. The purpose is to drive onsite exhibition , events and permanent visitor attraction visits as well online visitor traffic and transactions. Selected service providers must have a solid understanding and knowledge of the specialist arts and culture sector and our different target audiences and advertising media across a wide range of activity for each Lot they are interested in. Potential providers must be able to offer excellent value for money through negotiations of discounts and possess a high level of media research skills, market research, analysis and customer service. Contracts to fulfil the requirements of Contracting Authorities individual work packages will be formed under the framework agreements either directly or via further competition ( mini-tender ). We are seeking expressions of interest from a number of appropriately qualified and experienced companies to provide these services.Awards
This award was granted to AKA Promotions Ltd by The British Library for an amount of GBP 24,000,000. The procurement process was conducted through selective for the category of services. This is award number 1.
| Supplier | Amount | Award number |
|---|---|---|
| 🇬🇧 AKA Promotions Ltd | GBP 24,000,000 | 1 |
Market context and opportunities
The execution of this contract allows the entity The British Library to fulfill its public service objectives efficiently.
The selective purchase modality ensures that the process is transparent and compliant with regulations.
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
This transparency in public procurement promotes fair competition, prevents corruption, and ensures that public resources are used efficiently for the benefit of citizens.
Additional data
Contract NumberUK_ocds-70d2nz-de4ee08f-fe19-4d97-9b76-9f5d32388134-award-1Publication date2014-03-15Contract datenot reportedAward datenot reportedCategoriesservicesPurchase modalityselectiveMethod detailspt_negotiated_with_competitionStatusnot reportedData sources
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