📑Marketing_2021 Schools Media
Procurement process summary
This process is to purchase Marketing_2021 Schools Media.
This contract was awarded by 🇬🇧 BRITISH COUNCIL(THE) for an amount of GBP 75,000 to 1 supplier. It was published on 2021-05-05 through open
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
Buying entity🇬🇧 BRITISH COUNCIL(THE) Buying unitnot reported Publication date2021-05-05 Contest statusnot reported DescriptionThe British Council Schools UK Marketing team is planning its annual marketing campaign for 2021 targeting teachers in all UK schools, supported by market research and insight into teachers. Instead of running individual campaigns for different Schools programmes, the British Council will consolidate its marketing budget to deliver an integrated annual campaign promoting the whole schools offer, with integrated campaigns across the year for individual programmes to help ensure each programme meets its relevant recruitment targets. The aim is to reach 300,000 school teachers in the United Kingdom between March 2021 and February 2022 within the British Council's target groups of Keen to Learn (KTL) (approx. 160k), Internationalists (80k), Language Lovers (80k), with messaging appropriately tailored by audience. 50% of communications should be served to and successfully reach the Keen to Learn target group, with the remainder split equally between Internationalists (25%) and Language Lovers (25%). Ideally the Supplier will be able to cross reference the British Council audience segments with its own teacher profiles to deliver relevant content to appropriate audiences at a suitable time. As part of the annual campaign, it is hoped the supplier can reach or engage with 25% of its registered teacher users in the United Kingdom, within the appropriate target audience groups of Keen to Learn, Internationalists and Language Lovers, or 300,000 readers, whichever figure is higher.Awards
This award was granted to TES GLOBAL LIMITED by BRITISH COUNCIL(THE) for an amount of GBP 75,000. The procurement process was conducted through open for the category of services. The award was granted on 2021-03-15. This is award number 1.
| Supplier | Amount | Award date | Award number |
|---|---|---|---|
| 🇬🇧 TES GLOBAL LIMITED | GBP 75,000 | 2021-03-15 | 1 |
Market context and opportunities
The execution of this contract allows the entity BRITISH COUNCIL(THE) to fulfill its public service objectives efficiently.
The open purchase modality ensures that the process is transparent and compliant with regulations.
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
This transparency in public procurement promotes fair competition, prevents corruption, and ensures that public resources are used efficiently for the benefit of citizens.
Additional data
Contract NumberUK_ocds-70d2nz-f4bfcf4c-6be3-467f-8f77-a4d1e7b70e39-award-1Publication date2021-05-05Contract datenot reportedAward date2021-03-15CategoriesservicesPurchase modalityopenMethod detailsOpenNonOJEU:OpenNonOJEUStatusnot reportedData sources
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