📑Ausschr. Bwegt
Procurement process summary
This process is to purchase Ausschr. Bwegt.
This contract was awarded by 🇩🇪 NVBW – Nahverkehrsgesellschaft Baden-Württemberg mbH for an amount of EUR 21,000,000 to 1 supplier. It was published on 2019-10-15 through selective
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
Buying entity🇩🇪 NVBW – Nahverkehrsgesellschaft Baden-Württemberg mbH Buying unitnot reported Publication date2019-10-15 Contest statusnot reported DescriptionAusschreibung eines Dienstleisters fur-- Entwicklung einer Produktmarketingstrategie zur gezielten Vermarktung der Tickets im Baden-Wurttemberg-Tarif unter der Dachmarke bwegt und anschliessende Umsetzung durch passgenaue Massnahmen offline und online unter Berucksichtigung der Customer Journey sowie Evaluierung anhand von KPIs (Los 1),-- Entwicklung einer PR- und Social-Media-Strategie mit innovativem und kreativem Content fur die Dachmarke bwegt, Unterlegung mit zielgruppenspezifischen Massnahmen und Kampagnen sowie Evaluierung anhand von KPIs (Los 2),-- Durchfuhrung von Medialeistungen fur einzelne Kampagnen der Dachmarke bwegt, sowohl offline als auch online von der Mediaberatung uber die Mediastrategie, die Mediaplanung, den Mediaeinkauf, die Mediaabwicklung, die Kampagnensteuerung bis zur Mediakontrolle (Los 3).Awards
This award was granted to Mediaplus Köln GmbH & Co.KG by NVBW – Nahverkehrsgesellschaft Baden-Württemberg mbH for an amount of EUR 21,000,000. The procurement process was conducted through selective for the category of services. This is award number 1.
| Supplier | Amount | Award number |
|---|---|---|
| 🇩🇪 Mediaplus Köln GmbH & Co.KG | EUR 21,000,000 | 1 |
Market context and opportunities
The execution of this contract allows the entity NVBW – Nahverkehrsgesellschaft Baden-Württemberg mbH to fulfill its public service objectives efficiently.
The selective purchase modality ensures that the process is transparent and compliant with regulations.
Transparency in this process is reflected in the detailed publication of all aspects of the contract and its results.
This transparency in public procurement promotes fair competition, prevents corruption, and ensures that public resources are used efficiently for the benefit of citizens.
Additional data
Contract NumberDE_ocds-70d2nz-221d77e3-77a8-4718-b86f-ca0b3927e425-award-1Publication date2019-10-15Contract datenot reportedAward datenot reportedCategoriesservicesPurchase modalityselectiveMethod detailspt_competitive_negotiationStatusnot reportedData sources
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